Pharmacies may want to improve their online searchability for various reasons, including:
Enhanced Visibility: increases the chances of attracting new patients.
Competitive Edge: compete effectively with local pharmacies and major chains.
Patient Retention and Loyalty: Existing patients can find services easily.
Steps to improve online presence and searchability:
Create a Google My Business Listing:
Create a Google My Business (GMB) listing. Google My Business is a free-to-use, simple tool to increase your digital presence in Google Search and Google Maps!
Visit the Google My Business website (https://www.google.com/business/) and click on "Manage Now" to get started.
Provide accurate and up-to-date information about their pharmacy, including the pharmacy's name, address, phone number, and website URL (MedMe URL).
Optimize the Google My Business Profile:
Complete all sections of their GMB profile, such as adding photos, hours of operation, a brief description, and any special services offered.
Select relevant categories for the pharmacy, such as "Pharmacy" and "Health & Wellness."
Request Google Reviews:
Ask patients or customers to leave reviews on your Google My Business listing. Positive reviews can improve visibility in search results.
Website SEO (Search Engine Optimization):
While MedMe URLs are specific to each pharmacy, having a pharmacy-specific website (if applicable) can further boost online visibility.
Ensure your website is optimized for search engines with relevant keywords and content.
Ensure the MedMe URL is accessible on multiple pages on your website.
Consistent Online Presence:
Ensure their business name, address, and phone number are consistent across all online platforms, including their website, GMB listing, and social media profiles.
Regularly Update Information:
Schedule calendar reminders to check and keep your GMB listing and website up to date with accurate information, including any changes to hours of operation or services.
Quality Content:
Create and share quality content on their website and social media that is relevant to their customers and the local community. This can help establish them as an authoritative source in your area.
Local SEO Efforts:
Consider hiring a local SEO expert or agency to help with their online visibility efforts, especially if facing challenges in getting their MedMe URL to appear prominently in search results.
Have questions or looking to add new modules to your MedMe platform? Email us at care@medmehealth.com, or message us via live chat!
Have an idea or feature request? Please share on our feature requests board.