Skip to main content

How to Create QR Codes for Marketing Campaigns

This article explains how to create QR codes to support marketing campaigns in MedMe. It covers how to generate a QR code for a patient self-scheduling link and insert it into printable materials. Bonus: Free template printable posters!

Raven Smith avatar
Written by Raven Smith
Updated over 2 weeks ago

Learn how to create QR codes to supplement marketing campaigns and increase patient awareness. This guide includes steps to generate QR codes and apply them to promotional posters.

Table of Contents

Tip: QR codes are a quick and convenient way for patients to access the booking portal directly from their mobile devices.

How to Generate a QR Code

  1. Copy the patient self-scheduling link. It should look like:

    • https://[pharmacyname].medmeapp.com/schedule

  2. Paste the link into the field labeled "Enter your Website, text or drop a file here."

  3. Optional: Use the Frame panel on the right to add a Call to Action like “Scan to Book” or “Book Now.”

  4. The QR code will appear in the top right corner.

  5. Click the green Download button to save the image.

Please Note: Only use the official self-scheduling link to ensure the QR code directs patients to the correct booking portal.

How to Use QR Codes in Print Materials

  1. Open a poster template or design a new layout in a word processor.

  2. Insert the QR code image using Insert > Pictures or by copy-pasting it directly.

  3. Adjust the size and placement as needed.

  4. Print and distribute posters in visible areas, such as:

    • Pharmacy windows

    • Checkout counters

    • Prescription bags

    • Patient information handouts

For Instance: Some pharmacies attach QR code stickers to prescription bags during flu season to drive online bookings.

Tips for Effective Use

Tip: Test your QR code with a smartphone before printing to confirm it links correctly.

Warning: Do not reuse QR codes from unrelated campaigns. Always generate a new QR code for each unique URL.

Reminder: Regularly update posters to reflect current services and seasonal campaigns.

Download Poster Templates

Use the templates below to promote seasonal or service-specific campaigns:

Download our free template for flu season and then read more below about how to create your QR code image:


Creating QR codes is a simple way to increase visibility of self-scheduling options and improve patient engagement. When paired with physical marketing materials, QR codes help bridge the gap between in-store and digital experiences.

Interested in Driving more Traffic Into your Pharmacy?

Check out our other articles focused on increasing your digital presence

Have questions or looking to add new modules to the MedMe platform? Email care@medmehealth.com, or message via live chat!

Did this answer your question?