Table of Contents
Why This Is Useful
Pharmacies can use this feature to invite patients to services such as flu shots or vaccine programs based on appointment history or other criteria.
Step-by-Step Instructions
Log in to the MedMe system.
Go to the Patients tab.
Select List View from the toggle.
Click Filter/Sort and adjust:
Appointment Date Range
Appointment Type (e.g., High Dose Flu Shot)
Appointment Status (e.g., Scheduled, Completed)
Other filters as needed (e.g., Patient Criteria, Postal Code)
Click Apply.
Select the checkboxes next to the patients to include.
Click Send Custom Email.
Enter the custom message content.
Review the CASL consent checkbox:
Leave unchecked to only include patients who have provided CASL consent.
Check the box to also include patients who have not provided CASL consent.
Click Send.
Confirm the selection in the pop-up and click Send again.
CASL Consent Reminder
Canada’s Anti-Spam Legislation (CASL) sets rules for sending marketing emails to patients. For more information, refer to the official CASL guidance.
Reminder: MedMe does not provide legal guidance on CASL compliance. Pharmacies are responsible for understanding their obligations and choosing whether or not to include patients who have not provided CASL consent when sending emails.
Tips for Better Campaigns
Use appointment history to tailor messages (e.g., invite patients who received a flu shot last year to book again).
Keep messages short and relevant to the service being promoted.
Tip: Need your self-scheduling link?
Learn how to access the link patients use to book appointments online in this article: How to Find Your Scheduling Link in MedMe
This link can be added to custom email campaigns so patients can book directly.
Example Email Templates
Here are sample email templates pharmacies can customize when sending campaigns:
Template 1: Service Invitation (e.g., Flu Shot)
[Pharmacy Name] is now offering [High Dose Flu Shots] for the upcoming flu season.
If you're eligible and interested, appointments are now available.
[Insert Scheduling Link]
Thank you for trusting us with your care
🟩 Template 2: Follow-Up Based on Previous Appointment
You previously received a [Shingles Vaccine / HPV Dose / Flu Shot] at [Pharmacy Name].
It's time to book your next appointment if you're due.
Click below to reserve your spot:
[Insert Scheduling Link]
Questions? Feel free to contact us anytime.
🟩 Template 3: General Health Promotion
We’re now offering [New Service] at [Pharmacy Name].
Whether it’s preventative care or a booster shot, we’re here to support your health goals.
Book your appointment today:
[Insert Scheduling Link]
Conclusion
Custom email campaigns allow pharmacies to reach patients with tailored communications. MedMe provides the option to include or exclude patients without CASL consent. Pharmacies should make this decision based on their own compliance policies.